Budweiser

Insight

Real fans can recognise a song within the first second, a point of pride worn as a badge of honour.

Idea

One second ads that challenge fans to guess the first second of famous songs.

Execution

A series of one-second TikToks that serve as a mini-game, inviting users to guess the song.

Notes

What a nicely packaged idea. One-second ads. It borrows interest a bit, but Budwieser has built equity in the world of music over the years, so play on. No doubt the rewatches of these vids was off the charts.