Integrated Beer 2010
Bruzil
Insight
Scotland always misses out on the world, with seemingly no end in sight to their failure.
Idea
Convince Brazilians to move to Scotland and have children there to improve the Scottish Soccer team.
Execution
A series of stunts that advertise Scotland as a place for Brazilians to have children.
Notes
Classic idea with a hilarious rollout that doesn't hold back.