Broadway the Rainbow

Insight

In an age saturated with conventional advertising, people crave unique, authentic, and entertaining experiences that subvert expectations and connect on an emotional level.

Idea

Bring Skittles to live theatre as a way subvert Superbowl advertising.

Execution

Skittles: The Musical.

Notes

Leaned hard into their rusted on fans, but created something incredibly unique and ridiculously creative. A Skittles musical.