Bring Home The Bud

Insight

Two days before the World Cup, Budweiser was banned from selling beer at stadiums in Qatar. The brand were left with thousands of liters of beer without a home.

Idea

Give away the entire Qatar warehouse stock of Budweiser to the winning country for free.

Execution

A stunt with a hashtage where people could follow updates and share their desire to #bringhomethebud.

Notes

Really fun solution to what was an outrageous last minute curveball by Qatar. Could have been a disaster and probably was financially, but it goes to show how much a creative idea can turn the tables.