Stunt
Beer
2016
Brewtroleum
Insight
We all want to help the environment...as long as it doesn't require us to stray too far from our regular habits.
Idea
Make beer drinking environmentally beneficial by turning the manufacturing waste into fuel.
Execution
Invent a petrolium replacement that's made out the production waste of beer.
Notes
The case study describes this idea as a miracle and in a way, it kind of is. Brilliant idea and while It’s complex scientifically, It’s a simple thought. Drink more beer, save the environment.