Breathless Choir

Insight

For many people living with disorders that effect their lungs, every breath is a battle, meaning that their quality of life is severely limited.

Idea

Show that with the right support people can overcome physical adversity by turning a group of people with lung conditions into a choir.

Execution

An online documentary series that follows the journey of the Breathless Choir, proving that Samsungs commitment to supporting the medical science.

Notes

Absolutely beautiful way to portray Samsung. Love the themes this plays with toucing on support, care, the power of music and community.