Break Up

NAB · Clemenger BBDO, Melbourne

Insight

Australians have always believed their four biggest banks work together to eliminate competition.

Idea

A public break up with the other three big banks.

Execution

An integrated campaign that centeres around a public break up with the other big four banks, including OOH, Print, Tactical, Digital.

Notes

And all time campaign, the open letter in the press is great, but then all the extra OTT executions create the perfect recipe for mountains of PR. So much personality in this.