Film FMCG 2011

Braids

Directed by Augusto Giménez Zapiola and Santiago Mitre

Insight

We all want to be liked, but it's impossible to please everyone.

Idea

Wtih H2OH!, It’s possible to please everyone.

Execution

A film that shows a boyfriend meeting his partners family for the first time, managing to hilariously impress everyone at the table.

Notes

I just want every ad to be this. Funny idea that builds and builds.

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