Brahma

Insight

Rental prices skyrocket during high season and events like Carnivale.

Idea

Turn holiday rentals into Brahma ads and pass the earnings onto renters in the form of discounts.

Execution

Bespoke Brahma billboards, fitted to the balconies of Airbnb's and other rentals in high traffice, and high priced areas during Carnival.

Notes

ISeen beer brands do similar things before, but what I like about this is that the savings go to the holiday-goers, not the homeowners or rental companies. It feels more welcoming and community-driven.