Film
Activist
2000
Body Bags
Directed by Christian Hoagland
Insight
We hear the statitics, but It’s hard to visualise what the 1,200 deaths caused by tobacco use each day actually looks like.
Idea
Show the people working at Philip Morris exactly what 1,200 deaths looks like by dumping body bags in front of their office.
Execution
Film a rogue crew of anti-tobacco activists dumping 1,200 body bags on the doorstep of Philip Morris.
Notes
The rebellious nature of this ad made it cool not to smoke. Super effective and a fantastic idea.