Blinkwashing

Insight

All of us have an egotistical belief that we are great at resisting the brainwashing of the advertising industry.

Idea

Create a completely branded message that's irresistible to the viewer as user the gets the 'power' to control the ad with the blink of their eye.

Execution

An interactive youtube experience using facial recocnition, that houses a series of videos, all with the same script that the user can flick between by blinking their eyes.

Notes

Ths gets smarter the more you think about it. It’s hard to make a meta, advertising-type-ad that people will voluntarily engage with, but the timing with facial recognition was perfect. PLUS, the content is hilarious and insightful as well. Love it.