Film Beer 2005
Big Ad
Directed by Paul Middleditch
Insight
Having a beer with friends is about pure fun, it doesn't need to be anything more than that.
Idea
Take silliness to the extreme by creating the world’s biggest human pint.
Execution
A film where thousands of men run around a field to form a giant pint of Carlton Draught in a parody of epic beer ads.
Notes
One of the most iconic Aussie ads of all time. So silly and over the top, but still incredilby dry. A good balance.