Between Us

Insight

One in every three women in Turkey is a victim of domestic violence, but calling for help is hard as the victimes are trapped in the same space as their abuser.

Idea

Create a secret way for victims to contact the police by creating a flashlight app that doubles as a call for help.

Execution

A digital portal that provides victims access to help, activated by shaking your phone.

Notes

Great idea and really well thought out. The use of tactical media to promote the service is super smart.