Film
FMCG
2010
Betty White
Directed by Craig Gillespie
Insight
Hunger makes us worse versions of ourselves.
Idea
Dramatise the idea that you're not you when you're hungry by turning Hungry people into the cranky elderly.
Execution
A film where a hungry person transforms into Betty White until they eat a Snickers.
Notes
What a platform. It just feels so bloody obvious in the best way. You're not you when you're hungry is a killer line and the ads they've been able to make off the back of this are flawless.