Best Job In The World

Insight

You couldn't pay me to do that is a phrase we often use for something we would never do, interestingly we never seem to ask what people are willing to do to get paid to do something great.

Idea

Create a job application to live in paradise, to show far people will go to live in Queensland.

Execution

Advertise a job to be 'Caretaker of the Islands' in Queensland's Hamilton Island.

Notes

The idea of flipping this prize into a job is so incredibly PR-able. One of the GOATS and occured during the infacy of social media which only helps cement It’s spot in ad hall of fame.