Film
Music Video
2023
Beautiful Life
Directed by Phillip Youmans
Insight
Dynamic pricing adds to the fear consumers are already feeling during these uncertain times of high inflation.
Idea
Show the danger of gun ownership through the story of a group of young kids playing with a parent's revolver.
Execution
A film that shows a group of kids playing Russian Roulette. As each player holds the gun up to their temple, their lives flash before their eyes ending with the final player recklessly and tragically taking his own life.
Notes
Such a well crafted film, I love how much they play with fear to underscore the idea that peer pressure, especially at a young age, contributes to teen recklessness.