Bear Fight

Insight

With factory farming becoming a huge talking point in society, we believe the best food comes from the wild.

Idea

John West will fight for the freshest salmon, even if they have to take on bears to do it.

Execution

A film where a John West fisherman wrestles a bear to land the perfect fish.

Notes

This is great, nature lovers look away. David Attenborough style always plays nicely. Love how over-the-top it is.