Bar Experience

Insight

People are leaving the bar industry in favour of jobs that look better on their resume, which is a shame because bar work actually provides you with plenty of useful skills.

Idea

Recongise bar experience as valuable in the hiring process.

Execution

A mix of media which certifies bar experience as genuine work experience.

Notes

Leaves you with questions, but a nice idea. Definitely announces how much Heineken value their customers and partners.