Film
Financial Services
2008
Baby
Directed by Randy Krallman
Insight
Many of us find the stock market so confusing that we just avoid investing completely.
Idea
Show that E-Trade makes buying and selling stock so easy that even a baby could do it.
Execution
A series of films that show babies vlogging their stock market activity and talking about how easy it is with E-Trade.
Notes
This is fun, can see why it did so well. The concept is simple, really well written, people love babies, executed nicely.