Awareness Test

Insight

It’s easy to miss something you're not looking for, which in the case of cyclists has become a massive problem in London.

Idea

A visual trick that proves to the audience how easy it is to miss something you're not looking for.

Execution

A film that where the audience is tasked to count how many times the a basketball is passed in a game, inevitably missing the dancing bear that walks through the screen.

Notes

An all-time classic. This is so simple, but has such a strong effect. This blew my mind when I first saw it, don't know of anyone who has beaten it first up.