Film Government 2008
Awareness Test
Directed by Chris Palmer
Insight
It’s easy to miss something you're not looking for, which in the case of cyclists has become a massive problem in London.
Idea
A visual trick that proves to the audience how easy it is to miss something you're not looking for.
Execution
A film that where the audience is tasked to count how many times the a basketball is passed in a game, inevitably missing the dancing bear that walks through the screen.
Notes
An all-time classic. This is so simple, but has such a strong effect. This blew my mind when I first saw it, don't know of anyone who has beaten it first up.