Audience Delivery

Insight

Fewer than 25% of Brazilians said they would watch the FIFA Women’s World Cup, but Brazlian's spend 38 minutes per week scrolling on iFood.

Idea

Delivered our audience the FIFA Women’s World Cup, all within the app.

Execution

Broadcasted all of the FIFA Women’s World Cup games inside ifood.

Notes

Love how they somehow got the rights and just went for it, pretty wild thinking.