Aldidas

Insight

There is legislation around copying another brand's identity which require you to be different enough in the eyes of the law.

Idea

Launch an Adidas ripoff called Aldidas, but bypass the legal reprocussions by not technically calling it Aldidas.

Execution

An integrated campaign that quotes Aldi customers social media comments to.

Notes

Smart PRable idea. The internet loves to get around a loophole.