Alcaraz Signs

Insight

For years tennis players have signed the camera after winning a match of tennis.

Idea

Turn the signing moment into an oppurtunity to promote the new Alcaraz doco, by doing something other than signing it.

Execution

Get Alcaraz to sign a series of vague riddles that alude to the doco, creating buzz and mystery around what he's promoting.

Notes

The second you see people signing the camera in this case study, you instantly know this is a killer idea. Untapped media space. Important part of the idea is the mystery element. Didn't just give it away.