Adoptable

Insight

Adoption ads have been running for years, but they aren't doing enough to reduce the numbers of dogs in shelters.

Idea

Turn every Pedigree ad into an ad for a dog that needs to be adopted.

Execution

Use AI to turn photos of adoptable dogs into studio quality dog photos that can be put across all of Pedigree's ads.

Notes

Genius. Often AI is used in a trivial way or just to make an idea seem cool, but this really get's to the core of how AI can help make an idea big.