A Song for Every CMO

Insight

No matter what level we're at in our career, we all have a deep desire to feel special.

Idea

A hyper targeted ads aimed at making CMOs feel special, through personalised songs.

Execution

Bespoke songs made uniquly for each CMO and sent it to them.

Notes

Doesn't blow me away, but definitely one of the best examples of a hyper targeting I've come across.