A British Original

Insight

"Business or leisure"" doesn't even come close to describing how personal travel is to every individual who get's on a plane.

Idea

Show how British Airways understands It’s people, the British public, by creating bespoke ads that desribe the unique reasons why people travel.

Execution

A series of unique print/outdoor ads that show all the reasons brits travel.

Notes

Just great, personal, authentic writing. It’s the matter of fact, honest writing that won the accolades.