855-HOW-TO-QUIT-(OPIOIDS)

Insight

Opioids addiction is rampant in the US and particular hard to treat there are so many different kinds of drugs under the umbrella.

Idea

A helpline that turns the object of addiction into a way out, to reach out to people in the most critical moment – when they have a pill in their hand.

Execution

A phoneline where the extension matches the pill you're addicted to, connecting you to someone who was able to overcome your exact medication.

Notes

Smart way to integrate the problem in a pretty basic medium.