70 Meter Spit

Insight

Spitting is a national habit in China, but germs from a single spit can spread up to 70 meters.

Idea

Visualise 70 meters of germs from the landing spot of a spit.

Execution

Street art, drawn around a single spit that shows the size and scale of 70 meters to help passers by see how many germs can spread from their spit.

Notes

Lovely solution. Using art instead of threats.