Film
Technology
2013
48 Hours
Directed by Matthijs van Heijningen
Insight
With the expential growth in the capabilities of our mobile phones, we have an evolving desire for our phones do everything.
Idea
Show the most extreme situations in which you'd need your phone, to prove that the Droid Maxx can handle everything you throw at it.
Execution
A film where Ed Norton and his trusty Droid Maxx run through an intense barrage of calamity, misadventure, karaoke, and romance in the space of two days.
Notes
Awesome way to show all things you can do with the phone while also telling a compelling story. Feels like The Hangover meets Fight Club.