3 Words To Address The World

Insight

Around 75% of the world has poor or no adressing, which creates a huge challenge in the case of an emergency.

Idea

Turn complicated coordinates into a simple three word phrase so that anyone with access to a phone, anywhere in the world, can communicate exactly where they are.

Execution

A system that plots the entire world into 3m x 3m squares, with three words assigned to every square so that people can easy locate themselves.

Notes

Not an ad, but such a genius idea. I love how universal this is, from emergency situations in developing nations to rich kids at a music festival.