20 Percent More

Insight

We're always looking at getting more for less, but with so many offers promising this, we're numb to the idea.

Idea

Add 20% more to people's favourite TV shows.

Execution

A series of Duracell branded moments on TV that extends popular shows by 20%.

Notes

Feels like a good intersection of the brand promise with culture. Tough idea to pull off which would've lent hard on media partners.